Marketing Plan To Sell Property

Proven & Guaranteed Residential Marketing Plan

My proven 32-point marketing plan is guaranteed to get results. The plan has been refined and honed over my and my team's career in Real Estate.

A detailed explanation of my proven and guaranteed marketing plan follows:

• Flexible Listing Agreement
• Prepare CMA to Establish Market Value
• Take Digital Photos for E-Marketing
• Work with and inform my team of the listing
• Place in MLS with additional photos
• Place Sign and Lockbox
• Place brochure box near sign
• Create 360x360 Virtual Tour for Web
• Create Video Tour for Web
• Immediate Inclusion in RE/MAX.COM
• Immediate Inclusion in REALTOR.COM
• Immediate Inclusion in all my personal websites
• When warranted; Inclusion in the RE/MAX Renowned Properties Network
• E-mail Marketing to TOP REALTORS
• Network with other REALTORS, on a daily basis, by phone and mail
• Schedule MLS Broker Tour
• Mail Just Listed Postcards
• Hold Open Houses, if appropriate
• Presentation to Past, Present, and Future Clients
• Place classified and Display ads in Local Newspapers
• Place Ad in Next R.E. Book with color photo
• Flyers in Home and On Sign
• Arrange Mortgage Options for Prospective Purchasers
• Request Feedback From all Showings
• Adjust Marketing Plan Accordingly
• Communicate Regularly with Progress Reports
• Monitor all New Properties to Maintain Competitive Market Position
• Handle all inquiries Personally
• Assure Continuous Effort to Promote and Market Your Property
• Negotiate Purchase Contract
• Handle all Paperwork Through Closing
• Follow up Program After Closing

Proven & Guaranteed Residential Marketing Plan

Flexible Listing Agreement

Many real estate companies require home sellers to sign a listing agreement obligating them to the agent for a minimum term of six months to as long as a year. I do not subscribe to this type of long-term obligatory relationship. I have found that most sellers, once having decided to sell their home would like to do so within 90 days of placing their home on the market. In this light I believe a 90-day listing contract is in the best interest of most sellers. It is my belief that, in most cases, if a home is priced right and if the marketing agent performs diligently the home should sell within this time. Additionally, if a home does not sell in this timeframe and the seller feels that the agent has performed diligently, the home owner may renew the marketing agreement for an additional term.

Prepare CMA to Establish Market Value

One of the most important things to do when successfully marketing a home is to properly ascertain the correct market value. The first few weeks of a marketing plan are the most active and it is very important that the initial price will capture the attention of the market. There are many buyers working with agents that have seen all available homes in their price range and are waiting for new selections to become available. In our market homes sell for an average of 97% of their listed price. For this reason it is important to correctly determine value. It is not advisable to build unnecessary negotiating room into a price.

Four factors determine how fast a home will sell. These factors are PRICE, LOCATION, CONDITION, and MARKETING. You are in control of two of these factors. You can change the condition by investing money in improvements. In the end this affects price. You cannot change location so you must change marketing. That is where my proven marketing plan can help you. If your home has been on the market unsuccessfully in the past and your listing expired, many agents will be contacting you and pressing for a price reduction. I have often found that a price reduction as not necessary. The fact that a home may have been overpriced at the beginning of a previous marketing agreement does not mean that is now.

Whatever is true, a detailed Comparative Market Analysis will provide a comprehensive and illustrative view of the market by comparing your home and its attributes to similar actively listed homes, recently sold homes and those homes that were listed and failed to sell. Many agents do not provide effective counseling in the area of price as they are happy to take the listing at any price an owner will agree to.

Take Digital Photos for E-Marketing

By making use of a digital camera and a wide-angle lens, pictures of every home marketed can be immediately distributed electronically to fellow REALTORS and prospective buyers. Special email servers are utilized to mass mail marketing materials to thousands of agents, past and current clients within minutes, and in a format that appears to have been sent to each recipient personally and individually.

Work with and inform my team of the listing

When you list with Gary Jutras , you are not getting 1 real estate agent. You are getting a team of real estate professionals to work for you. I am part of a three person family team consisting of myself, my mother Nancy Anderson (a realtor of 19 years), and our assistant Cindy. We work tightly together to bring our customers better service than any single agent could possibly give. We cover each other in times of emergency and vacation. We also help each other whenever someone needs it.

Place in MLS with Photos

The Multiple Listing Services (MLS) is at the heart of every REALTOR's marketing plan. While it's effectiveness is well known, it is what REALTORs do beyond the MLS that set them apart. To help capture the initial interest of prospective buyers and REALTORs every home marketed is placed into the Multiple Listing Services with additional pictures. When a home is first listed in MLS, agents looking for similar homes are notified automatically. For this reason it is important that digital photos are uploaded at the home's initial offering.

Place Sign and Lockbox

Home sellers can be assured that the yard sign marketing their home will be clean, professionally displayed with a flyer box for information distribution. The RE/MAX yard sign with its' red, white, and blue balloon logo is one of the most widely recognized and trusted trademarks in North American business and is spreading throughout global markets.

Today's electronic lockbox access system, which I ut6ilize, provides convenient access so we don't miss out on any potential buyers. Regular activity reports are provided to home sellers.

Create full Color Property Brochures

Many buyers will drive through neighborhoods and select homes of interest before calling a REALTOR. By providing full color flyers in a flyer distribution box on our yard signs we are able to generate interest in your home. Additionally, the added service to buyers creates a perception of professionalism and increases the chance that they will call me to show your home.

Immediate Inclusion in Realtor.com

In the past year 66.9% of Americans used the Internet regularly and almost half of the (31% of the American population over 12) report going online every day. The wealthiest Americans ($100,000+ annual income) are th4e largest segment of the online population, with the average online shopper earning $65,000 per year. For these reason, Internet technology is at the center of this proven marketing plan. One component is Realtor.com which has over 4.2 million unique users per month, more than 10 times the number of unique users as its nearest competitor's homes for sale section. Realtor.com has more than 90% of U.S. single family Realtor listed homes, with daily updates of more than 80% of listings from over 800 Multiple Listing Services from all 50 states, Canada and Puerto Rico .

Immediate Inclusion in RE/MAX.com

Every home marketed by Gary Jutras is immediately included in remax.com. With offices in 41 countries and more than 75,000 Sales Associates in 4,300 offices, this truly insures global exposure. No one in the world sell more real estate than RE/MAX. RE/MAX was the first real estate network to be involved in more than 1 million transactions sides in a single year. With offices in 41 countries world wide, RE/MAX is one of the fastest growing real estate franchise networks on the planet.

In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its' founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. Worth magazine honored RE/MAX with its prestigious Reader's Choice award in both 1999 and 2000, naming RE/MAX the NO. 1 real estate brokerage, Entrepreneur magazine has ranked RE/MAX No. 1 real estate services franchise for three consecutive years.

Immediate Inclusion in my personal websites

In addition to featuring my listings on the major real estate portals, every home I market is featured on each of my two personal web sites; www.garyjutras.com, www.mahomesforsale.com. My websites are vigorously promoted through search engines, links to other popular sites, and on every printed piece and every email sent.

Mail Just Listed Postcards

Because your neighbors are the only people that understand the benefits of owning a home in your neighborhood as well as you do, I mail the JUST LISTED picture postcards of your home. This often produces leads in one of two ways. Many neighbors may know someone who would like to move into the area. Often neighbors who may have a growing family will need to move up to a larger home and would like to stay in the same neighborhood and or school district. Similarly, empty nesters may want to stay in the same neighborhood but would like to move to a smaller home.

Hold Open Houses

Open houses can be an effective way of generating interest in a property. Gary Jutras will conduct open houses, which will be advertised Sun Chronicle and on the internet. A complete information packet with all pertinent information is distributed at each open house so that visitors can bring the home to potential decision makers.

Presentation to Past, Present & Future Clients

Gary Jutras maintains and extensive database of past and present customers. Each of these clients receives a newsletter with information about the real estate market and other helpful tips.

Place Classified and Display Ads in Local Newspapers

When you list your home with Gary Jutras you can count on the fact that your home will gain maximum exposure through her aggressive use of classified and display advertising in the Sun Chronicle.

Place in REAL ESTATE Book

The Real Estate Book is the premier marketing magazine for real estate. The Real Estate Book is used by real estate buyers virtually everywhere as a guide to real estate values. For REALTORS it is the sigle most successful print advertising outlet. Each month a new issue is published with local distribution points in our area including restaurants, hotels, malls, stores, banks, real estate offices, the Chamber of Commerce and almost anywhere real estate buyers are likely to be.

Flyers in Home, On Sign

Marketing of each home includes professionally designed full color flyers which are prominently displayed on the sigh post in front of the home.

Arrange Mortgage Options for Prospective Purchasers

With a close association to the best and most aggressive lending institutions and mortgage brokers, Gary Jutras can help with a wide variety of financing options. With attractive loan programs, your home will be affordable to more buyers. Sellers can be assured in the knowledge that their buyer has been pre-qualified and that the buyers will have access to the money needed for a successful closing.

Communicate Regularly with Progress Reports

It can be frustrating when trying to sell a home without the benefit of market updates and feedback from each showing of your home. During the entire process of the marketing plan each home seller is provided with a list of showings and feedback from the REALTOR who shows their home. This is an effective tool in evaluating the effectiveness of marketing efforts and the markets' response to the home and its price.

Monitor all New Properties to Maintain Competitive Market Position

Home sellers are also provided with market activity updates showing recent sales of competing homes or new competing homes entering the market.

Handle all Inquiries and Showings Personally

All Inquiries and showings are handled personally to ensure the best opportunity for a sale.

Assure Continuous Effort to Promote and Market Your Property

Throughout the marketing term of each home listed, Gary Jutras monitors the market activity surrounding similar homes and maintains watch over showing feed back to ensure that all efforts are producing a appropriate market response to effect a sale.

Adjust Marketing Plan Accordingly

No one seller or property is exactly the same. If there is anything missing from our marketing that the seller wants we'll accommodate them the best we can. If they don't want something in our standard marketing plan, we can remove it. If something isn't working quite the way we intended we will adjust our plan to suite the seller and their property.

Negotiate Purchase Contract

Gary Jutras has a keen understanding of market conditions and can be your strongest ally when negotiating a sale. With many years experience in selling and negotiating home purchase on behalf of buyers and sellers, Gary Jutras will help get the highest possible price.

Handle all Paperwork Through Closing

With a 99% closing rate, Gary Jutras ' in-place client support systems and years of experience, covers all details in advance and orchestrates all parties from contract to closing with a minimum of stress and inconvenience,. Gary Jutras has assembled a complete team of support services to handle your real estate transactions; including mortgage brokers, title companies, real estate attorneys, home inspectors and appraisers.